The taste of thunder. India’s favorite cola soft drink.In the late seventies, The Coca Cola company was forced to withdraw from India as new regulations required all foreign companies to sell 60% of equity to Indian owners. This left the Indian cola market virtually…
The taste of thunder. India’s favorite cola soft drink.
In the late seventies, The Coca Cola company was forced to withdraw from India as new regulations required all foreign companies to sell 60% of equity to Indian owners.
This left the Indian cola market virtually vacant & local players such as Parle (Thums Up), Pure Drinks (Campa Cola) & McDowell’s (Crush) launched their own brands which took the market ablaze!
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